The East London Edit
She doesn't want to smell like everyone else; she wants to smell like a conversation starter.
Ditch the mainstream and embrace the unconventional with The East London Cool Girl Edit. This collection is for the woman who finds her best fits in vintage warehouses, knows the best hidden coffee spots, and prioritises a unique scent trail over traditional florals. These fragrances are edgy, smoky, and effortlessly unisex—designed for those who lead the trends rather than following them.
The Fragrance Line-Up:
No. 186 | Inspired by Halfeti® A rich, boozy, and captivating scent that demands attention. It opens with a bold hit of grapefruit and herbaceous wormwood, leading into a dark, spicy heart of rose and saffron. Grounded by oud and leather, it’s the ultimate scent for a late-night gig or a stroll through a misty brick-lane alley.
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Key Notes: 🌹 Dark Rose · 🪵 Oud · 🥃 Saffron
No. 421 | Inspired by Santal 33® The undisputed anthem of the "Cool Girl." This iconic woody fragrance features notes of cardamom, iris, and violet, crackling against a smokier base of Australian sandalwood and cedarwood. It’s leathery, addictive, and has that signature "scent of the creative class" vibe.
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Key Notes: 🪵 Sandalwood · 🧥 Leather · 🪴 Cardamom
No. 4 | Inspired by Another 13® A hypnotic, molecular masterpiece that feels like a second skin. Centred around a heavy dose of ambroxan, jasmine, and moss, it’s a clean yet dirty, "your-skin-but-better" scent. It’s understated, intriguing, and perfectly suited for someone who values a minimalist aesthetic.
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Key Notes: ✨ Ambroxan · 🍐 Pear · ☁️ Musk
Crafted with care in the UK, our Eau De Parfum formulations ensure high-quality longevity, so your scent story continues long after the final chapter. All scents are vegan-friendly and cruelty-free.
Original: $59.64
-70%$59.64
$17.89Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
She doesn't want to smell like everyone else; she wants to smell like a conversation starter.
Ditch the mainstream and embrace the unconventional with The East London Cool Girl Edit. This collection is for the woman who finds her best fits in vintage warehouses, knows the best hidden coffee spots, and prioritises a unique scent trail over traditional florals. These fragrances are edgy, smoky, and effortlessly unisex—designed for those who lead the trends rather than following them.
The Fragrance Line-Up:
No. 186 | Inspired by Halfeti® A rich, boozy, and captivating scent that demands attention. It opens with a bold hit of grapefruit and herbaceous wormwood, leading into a dark, spicy heart of rose and saffron. Grounded by oud and leather, it’s the ultimate scent for a late-night gig or a stroll through a misty brick-lane alley.
-
Key Notes: 🌹 Dark Rose · 🪵 Oud · 🥃 Saffron
No. 421 | Inspired by Santal 33® The undisputed anthem of the "Cool Girl." This iconic woody fragrance features notes of cardamom, iris, and violet, crackling against a smokier base of Australian sandalwood and cedarwood. It’s leathery, addictive, and has that signature "scent of the creative class" vibe.
-
Key Notes: 🪵 Sandalwood · 🧥 Leather · 🪴 Cardamom
No. 4 | Inspired by Another 13® A hypnotic, molecular masterpiece that feels like a second skin. Centred around a heavy dose of ambroxan, jasmine, and moss, it’s a clean yet dirty, "your-skin-but-better" scent. It’s understated, intriguing, and perfectly suited for someone who values a minimalist aesthetic.
-
Key Notes: ✨ Ambroxan · 🍐 Pear · ☁️ Musk
Crafted with care in the UK, our Eau De Parfum formulations ensure high-quality longevity, so your scent story continues long after the final chapter. All scents are vegan-friendly and cruelty-free.
